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Marketing Jobs and Careers

Advertising | Corporate Marketing | Direct | Public Relations | Event | Communications | Online | Creative | Brand Management | Telemarketing | Promotions

Corporate Marketing

Marketing develops product and company marketing strategies, estimates demand, identifies potential markets, develops pricing, and ensures customer satisfaction.

Promotions, Event Marketing

Promotions involves disseminating information about a product, brand, or company. Event marketing is the marketing of products through events such as sports contests.

Marketing Communications

Marcom communicates to the market the brand, value proposition, and currrent offers. Marcom is also  concerned with the perception of a company by the public.

Direct Marketing

Direct Marketing attempts to send its messages directly to consumers. It is focused on driving purchases that can be attributed to a specific call-to-action, such as direct mail.

Public Relations, PR

Public Relations is the management of communication of a company. PR involves popularizing successes, announcing changes, and minimizing negative business events.

Online Marketing

Online marketing is the marketing of products or services over the Internet. It ties together the creative and technical aspects of the Internet to market products.

Product / Brand Management

Brand / Product Management is the application of marketing techniques to a product, product line, or brand. It seeks to increase a product's perceived value to consumers.

Advertising

Advertising informs and educates potential customers about products and services and how best to obtain them. Advertising also generates brand image and loyalty.

Telemarketing

Telemarketing, or telesales, is a method of direct marketing in which a person solicits prospective customers by phone to purchase products and services.

Creative Marketing

Creative Marketing is an important component of marketing that involves graphic arts and design, artistic design, music, logos, and online and web development.

Sales, Business Development

Salespeople sell various products or services in many industries. They follow the sales lifecycle which includes prospecting, approaching, presenting, closing, and follow-up.