Marketing: Orgs and Associations
American
Marketing Association (AMA)
A professional association for individuals and organizations involved in the
practice, teaching, and study of marketing worldwide. It is also the source
that marketers turn to every day for information / resources, education /
training and professional networking.
www.marketingpower.com
Public Relations Society of America
(PRSA)
PRSA's primary objectives are to advance the standards of the public
relations profession and to provide members with professional development
opportunities through continuing education programs, information exchange
forums, and research projects conducted on the national and local levels.
www.prsa.org
American Association of Advertising
Agencies (AAAA)
The national trade association representing the advertising agency business
in the United States. AAAA is a management-oriented association that offers
its members the broadest possible services, expertise, and information
regarding the advertising agency business.
www2.aaaa.org
Communications Marketing Association
(CMA)
A non-profit organization celebrating 35 years of service to the wireless
and land mobile industries. CMA was formed to support the ever-successful
relationship between independent representatives, distributors, and the
manufacturers they represent.
www.cma-cmc.org
Direct Marketing Association (DMA)
The leading global trade association of business and nonprofit organizations
using and supporting multichannel direct marketing tools and techniques. DMA
advocates standards for responsible marketing, promotes relevance as the key
to reaching consumers with desirable offers, and provides cutting-edge
research, education, and networking opportunities to improve results
throughout the end-to-end direct marketing process.
www.the-dma.org
Association of International Product
Marketing and Management (AIPMM)
Where product professionals go for answers. It is the world’s largest
professional organization of product managers, brand managers, product
marketing managers, and other individuals responsible for guiding their
organizations and clients through a constantly changing business landscape.
www.aipmm.com
eMarketing Association (eMA)
The world's largest international association of emarketing professionals.
Members include governments, companies, professionals, and students involved
with the emarketing arena. The eMA provides marketing resources, services,
research, certifications, educational programs and events to its members and
the marketing community.
www.emarketingassociation.com
International Newsmedia Marketing
Association (INMA)
A non-profit, member organization dedicated to recognizing and extending
marketing activities of newspapers and serving as the industry's premier
marketing ideas association. INMA provides resources and leadership to its
members whose aim is to sustain and grow audiences, revenues and profits.
www.inma.org
